Press Room


Debater to Advocate Superiority of Help-U-Sell® Real Estate’s Flat-Fee Business Model

Sarasota, Fla. – Which real estate business model is superior: one that charges a flat fee or one that charges a percentage commission? Help-U-Sell Bay Beach Realty broker/owner Dan Desmond will argue for the flat-fee business model in a sold-out debate in New Jersey next Thursday. His opponent is Scott Einbinder, a veteran real estate salesperson and consultant. 

Help-U-Sell Real Estate has practiced the flat-fee business model since 1976. Company founder Don Taylor thought the idea that consumers paid high commissions, based on the sale price of a home and not on the actual cost of marketing the home, could be improved upon.

“It’s been obvious to anyone looking that consumers have changed the way business is done, and real estate community is no exception,” says Ron McCoy, vice president of business development. “Many real estate professionals have held onto an archaic business model that few experts support anymore. Look at just about any other industry and the changes undergone in the past few decades: travel, insurance, stock trading and even shopping for basic commodities have all been revolutionized by the Internet and driven by consumer demands. Why not real estate?”

All Help-U-Sell Real Estate brokers are members of the National Association of REALTORS® and offer the same full service as brokers who charge percentage-based commissions.

You can learn more about Help-U-Sell Real Estate’s flat-fee business model and the four other pillars that make up the company’s distinctive offerings by watching this video:

Last year, Help-U-Sell Real Estate franchise offices saved sellers $12.5 million in commission fees, when compared to a 6 percent commission.

The debate will be held at the Clarion Hotel in Toms River, N.J., and the proceeds from ticket sales will benefit Northern Ocean Habitat for Humanity.

As a Help-U-Sell Real Estate franchisee, Desmond does not represent or speak on behalf of the company, but corporate representatives will be in attendance to show him support. 

About Help-U-Sell Real Estate

Created 37 years ago, the Help-U-Sell Real Estate model was the pioneer for providing an alternative to the dated commission structure, something that had gone uncontested for years in a market overrun by a monopoly of traditional brokerage firms. Help-U-Sell Real Estate forged a revolution in the real estate industry by proactively challenging the commission structure, and has continued to perfect its full-service set-fee model today.

Publish Date: 4/17/2013 12:00:00 AM