Press Room


Help-U-Sell Real Estate Welcomes a New Franchisee in California

Temecula, Calif. – Dale Machen knows a business opportunity when he sees one. With the Temecula Valley real estate market transitioning away from foreclosures and back to traditional home sales, he recognizes that this is the perfect time to open a Help-U-Sell® Real Estate office. Its set-fee business model helps sellers keep more of their equity and still have the benefit of full service that exceeds their expectations. 

“We’re very excited to bring the Help-U-Sell® brand back to Temecula,” says Machen, whose office is called Help-U-Sell® Temecula Valley. “With today’s improved technology and consumers’ increased access to data, Help-U-Sell® Real Estate is a better fit today than 10 years ago.”

Instead of the traditional percentage-based commission, Help-U-Sell® charges its sellers a set flat fee and offers a full menu of services, allowing clients an option to participate in the selling process and save a substantial amount of money. Help-U-Sell® Temecula Valley brokers are fully licensed members of the National Association of REALTORS, California Association of REALTORS and provide sellers and buyers with a full-service experience.

“We couldn’t be more excited to be back in the Temecula Valley, especially given the experience and business acumen that Dale brings,” says Ron McCoy, Help-U-Sell® Real Estate’s Vice President of Business Development. “His local knowledge and experience, coupled with the Help-U-Sell system, are certainly a recipe for success.”

Machen’s goal for his office is to educate the consumer on the selling and buying process, which allows them to keep more of their hard-earned equity. In the past five years, he has sold over 300 homes in Southwest Riverside County and believes that his real estate experience and 34 years in the Temecula Valley helps him to assist the consumer in selling their home and save money along the way.

“I think back when I was working real estate in the 1990s and being impressed by the many Help-U-Sell® listings. I met with the broker of that office and asked him to educate me on the Help-U-Sell® brand. He later retired and the market then developed into mostly bank-owned sales,” says Machen. “Now that the market is well on its way to recovery, we know real estate will be stronger than ever. That being said, consumers are still in great need of cost-savings options especially on housing, so it only makes sense to bring back the Help-U-Sell® brand to Temecula.”

About Help-U-Sell® Temecula Valley

To contact Help-U-Sell® Temecula Valley, call (951) 708-1857, email or visit his website at The Help-U-Sell® Temecula Valley office is owned and operated by Dale Machen, who has more than 15 years of experience in real estate, and has lived in Temecula Valley for over 34 years. 

About Help-U-Sell® Real Estate

Created in 1976, the Help-U-Sell Real Estate model was the pioneer for providing an alternative to the dated commission structure, something that had gone uncontested for years in a market overrun by a monopoly of traditional brokerage firms. Help-U-Sell Real Estate forged a revolution in the real estate industry by proactively challenging the commission structure, and has continued to perfect its full-service set-fee model today. The franchisor has offices operating in 24 states and the District of Columbia and recently was named a top low-cost franchise by Franchise Business Review.


Publish Date: 6/4/2014 12:00:00 AM