Press Room


Help-U-Sell® Real Estate Announces New Franchise Office Opening in California

Sarasota, Fla. – Set-fee franchisor Help-U-Sell® Real Estate has added its 44th franchise in California. Based out of Santa Ana, Help-U-Sell Coast and Valley is owned by Kurt Steffien, formerly an agent with Century 21 Beachside and Keller Williams.

“Kurt Steffien brings a new level of energy, excitement and knowledge to the Help-U-Sell Real Estate family,” said Ron McCoy, the company’s vice president of business development. “He’s only been an official franchisee for a couple of weeks and yet he’s already made connections in the local market that have led to new listings. He’s a great example of the type of broker we’ll see in coming years: extremely tech savvy, dynamic personality, and an exceptional salesperson.”

Steffien said he conducted extensive research once he decided to open his own franchise, looking at Realogy, Keller Williams, RE/MAX and alternatives such as Exit Realty. “After doing my homework, I thought the Help-U-Sell Real Estate model brought the most to the market,” Steffien said. “I believe in the fee-based model and the whole concept of being broker-centric and working directly with the consumer.”  

The new office opens on the heels of Franchise Business Review naming Help-U-Sell® Real Estate to its list of top franchises for 2012. The national franchise market research firm’s survey of Help-U-Sell Real Estate’s existing franchisees resulted in an honorable mention on the real estate franchises list and a rank of 53rd of all midsize franchise companies.

About Help-U-Sell Coast and Valley

Opened in February 2012, Help-U-Sell Coast and Valley is located in Santa Ana, Calif. Its website is and the phone number is 1-800-277-3903.

About Help-U-Sell Real Estate

Created 36 years ago, the Help-U-Sell Real Estate model was the pioneer for providing an alternative to the dated commission structure, something that had gone uncontested for years in a market overrun by a monopoly of traditional brokerage firms. Help-U-Sell Real Estate forged a revolution in the real estate industry by proactively challenging the commission structure, and has continued to perfect its full-service set-fee model today.

Publish Date: 3/1/2012 12:00:00 AM