Press Room


Former Help-U-Sell® Real Estate Regional Directors Open Office in Southern California

Sarasota, Fla. – Former Help-U-Sell® Real Estate regional directors Roger and Bernadette Steiner have returned to the company as franchisees. Their office, Help-U-Sell Property Shoppe, will serve Riverside County, Calif. 

“It is my pleasure to welcome Roger and Bernadette Steiner back to the Help-U-Sell family,” said Vice President of Business Development Ron McCoy. “They played a critical role in branding the Help-U-Sell name in Southern California and have rejoined to open a franchise along the I-15 corridor from Corona to Temecula. Their knowledge, marketing experience and work ethic is exceptional in any business, and I’m thrilled they’ve decided to share it with us again.”

The Steiners have 32 years of experience in real estate, including single-family home and land development and building commercial property. They originally joined Help-U-Sell Real Estate in 1986 and left in early 2007 having helped establish and develop almost 100 franchise offices in Southern California. 

After five years of running a traditional real estate firm that focuses on bank-owned property listings, the Steiners made the decision to return to the set-fee system of Help-U-Sell Real Estate. 

“Today’s market is a lot like when we opened our office in 1986,” said Roger Steiner. “We feel that now is the right time to return.”

About Help-U-Sell Property Shoppe

Help-U-Sell Property Shoppe is located in Corona, Calif. Its website is and the phone number is 951-258-8228.

About Help-U-Sell Real Estate

Created 36 years ago, the Help-U-Sell Real Estate model was the pioneer for providing an alternative to the dated commission structure, something that had gone uncontested for years in a market overrun by a monopoly of traditional brokerage firms. Help-U-Sell Real Estate forged a revolution in the real estate industry by proactively challenging the commission structure, and has continued to perfect its full-service set-fee model today.

Publish Date: 5/14/2012 12:00:00 AM